Our Story
Activewear and loungewear shaped around fabric, fit and restrained design. VELOUSTI is built around South-West London and the rhythm between studio, home and everyday life.
A quieter uniform for movement
We design around considered proportion, clean construction and restrained branding. The aim is a wardrobe that feels composed rather than overworked — pieces that can move through training, studio sessions and the rest of the day.
Women + Men from launch
Collection 01 begins with a tightly edited women’s core — Sculpt Legging, Studio Bra, Lounge Top and Lounge Pant in Midnight Black, Espresso and Mocha — while VELOUSTI Men is developed alongside the launch architecture. Individual men’s styles are revealed only after their own sample, fit and construction approvals.
The Sculpt line
The Sculpt Legging anchors the women’s launch core with a no-front-seam design direction for a clean, visually uninterrupted front line. The surrounding pieces are developed to coordinate with it as one studio-to-everyday uniform.
Fabric first. Details after approval.
Handfeel, movement, recovery, drape, opacity, stitching and fit are part of the development process. Final fibre composition, garment measurements, care guidance and any performance claims are published only when approved physical samples and relevant testing support them.
Final fibre composition, garment measurements, care guidance, opacity claims and any performance language are published only when approved physical samples and relevant testing support them.
Built around fit, form and everyday movement.