Pre-launch editorial reference showing three activewear silhouettes in neutral studio styling

VELOUSTI · PERFORMANCE · LIFESTYLE · OBJECTS

A modern house for movement and life.

VELOUSTI is a modern house for movement and life. Collection 01 is the first performance chapter, developed with a wider fashion and lifestyle house in mind. Explore the collection story and join worldwide launch access.

Performance · Lifestyle · Objects

Collection 01 · Worldwide launch access

Fabric first · Logo second

COLLECTION 01 · VELOUSTI

Collection 01

Sculpt Legging, Studio Bra, Lounge Top and Lounge Pant introduce the women’s collection, with VELOUSTI Men in development alongside it.

Midnight Black · Espresso · Mocha · Dusty Rose — final production shades subject to physical approval

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MEN · IN DEVELOPMENT

Developed alongside Collection 01.

VELOUSTI Men is being developed alongside the women’s launch architecture. Join launch access for confirmed release updates and the first approved product information.

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COLOUR DIRECTION · COLLECTION 01 + FUTURE CAPSULES

Four core tones. Seasonal colour, used with restraint.

Collection 01 is developed around Midnight Black, Espresso, Mocha and Dusty Rose. Future capsules may introduce one or two seasonal tones at a time after physical shade and product approval.

Midnight Black Espresso Mocha Dusty Rose

SEASONAL COLOUR STUDIES

Future capsules, one or two tones at a time.

Burgundy / Wine Cobalt / Electric Blue Royal Purple / Deep Plum Olive Green Butter Yellow / Soft Lemon Cloud Dancer / Soft White

Development colour studies only. These names do not indicate current product availability; any future shade is released only after product and physical shade approval.

COLLECTION 01 · THE SCULPT SYSTEM

The anchor piece

The Sculpt Legging sets the line.

Clean no-front-seam construction defines the Sculpt Legging. Studio and Lounge pieces complete the women’s Collection 01 wardrobe.

01 · FIT02 · FORM03 · MOVEMENT04 · FINISH
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FOUNDATIONSculpt Legging

The Sculpt Legging is the anchor of Collection 01, with the surrounding pieces designed to form a coordinated studio-to-everyday wardrobe.

STUDIO TO STREETBuilt to layer

Active and lounge pieces are developed to work together across studio sessions, quieter days and everyday movement.

DEVELOPMENTDetails after approval

Final fit, composition and performance information is confirmed only after physical samples and relevant testing are approved.

PRE-LAUNCH EDITORIAL · SILHOUETTE STUDY

The studio uniform, expanded.

A pre-launch study of proportion, colour and layering, exploring the studio-to-everyday direction of VELOUSTI.

Pre-launch editorial reference showing three activewear silhouettes in neutral studio styling
Pre-launch editorial reference showing an espresso-toned activewear silhouette from a high angle
Pre-launch editorial reference grid showing activewear silhouettes and styling proportions

Construction detail

Clean by design.

Where used, no-front-seam construction keeps the front silhouette visually uninterrupted. Seam placement, proportion and finishing are considered product by product so fit and form lead.

Fabric & Construction

PRODUCT DEVELOPMENT

Development before release.

Every VELOUSTI product moves through a defined development and approval process before it becomes commercially available. Product-specific claims are published only when the underlying product evidence is ready.

01

Product brief

Fit, material, construction, colour and branding requirements are defined before bulk production.

02

Sample & fit

Physical samples are reviewed for proportion, construction and approved product details before finalisation.

03

Quality & finish

Workmanship, measurements, branding and packing are checked against the approved specification.

04

Release gate

Product pages, imagery and purchase access move forward only after the relevant launch checks are complete.

The fabric approach

Fabric first. Logo second.

We begin with handfeel, movement, recovery and the way a material works with the cut. Approved product specifications are shown from the product record; final graded fit, sample sign-off, imagery and commercial release remain separately gated.

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Fit philosophy

Fit is the product.

The silhouette should feel considered before the logo is noticed. Final customer measurements and fit guidance follow physical size-set approval.

Size & Fit
01

Clean front line

The Sculpt is built with no-front-seam construction for a clean, visually uninterrupted front line.

02

Shape through cut

Shape comes from pattern and proportion, not from asking the customer to size down.

03

Made to work together

Active and lounge pieces are developed to coordinate across studio, home and street.

PRE-LAUNCH EDITORIAL · CITY · STUDIO

From studio to the city.

A visual study of how the VELOUSTI wardrobe should move between training, travel and the everyday. Reference imagery only; final product photography follows approved samples.

VELOUSTI pre-launch editorial reference — black activewear street look in an open city plaza
VELOUSTI pre-launch editorial reference — white activewear city look beside glass architecture
VELOUSTI pre-launch editorial reference — muted teal activewear studio portrait

COLLECTION 01 · PERFORMANCE SYSTEM

One performance chapter. Three product families.

Within Collection 01, Sculpt anchors the silhouette, Studio builds the training wardrobe around it, and Lounge carries the same restrained palette and proportions into the hours between.

01

Sculpt

Led by the Sculpt Legging, with clean no-front-seam construction at the heart of the Collection 01 silhouette. Join launch access for release updates.

02

Studio

The coordinated studio layer, beginning with the Studio Bra and expanding only through approved pieces designed to work with the Sculpt line.

03

Lounge

The softer extension of the Collection 01 wardrobe. Lounge Top and Lounge Pant carry the controlled colour system beyond the studio.

Collection 01 · Launch Access

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Be first to receive worldwide Collection 01 updates, fit notes, colour releases and the next chapters of VELOUSTI.

COLLECTION 01FIT NOTESHOUSE UPDATES

Launch timing, final graded fit information and product availability will be confirmed before ordering opens.