VLST is the official house monogram of VELOUSTI: Velousti London Studio Tactile.
The name condenses four parts of the house identity: VELOUSTI as the brand, London as the point of origin, Studio as a considered approach to making, and Tactile as the material-first philosophy behind leather, hide, texture and surface.
It is intentionally concise. On product, hardware and limited releases, VLST works as a quiet house mark rather than a slogan. The full wording is reserved for selected editorial and brand-story contexts.
That approach follows the VELOUSTI principle: material first, silhouette second, noise last.
Read the VLST identity page, explore Materials & Craft, or discover VLST Drop 01.